Shoi.co.in was born from a passion to bring the rich cultural heritage of India—especially the royal elegance of Rajasthan into the hands of every woman through exquisite artificial and handcrafted jewellery.

Our collections are inspired by traditional Rajasthani craftsmanship, blending timeless artistry with modern elegance, perfect for every age and occasion.

What makes us special:
✔ Intricate, royal-inspired designs
✔ Fusion of tradition and trend
✔ Affordable luxury for weddings, festivals & everyday glamour

At Shoi.co.in, we believe every woman deserves to feel regal. Whether it’s a festive celebration, a wedding, or a casual outing, our jewellery is designed to make you stand out with grace and confidence.

We are proudly growing across Instagram, our online store, and retail platforms—bringing a touch of royalty to your everyday style.

Because every queen deserves her Shoi.co.in